Intro to GamifyClub — the All-In-One Hub for the Solana Metaverse
In June 2021 during the extended pandemic lockdown in the Philippines, hundreds of thousands of Filipinos began making a real income as Axie Infinity hit the mainstream. The emergence of Axie was a true watershed moment in the world of play-to-earn gaming, with players able to support themselves and their families as they entered in the Metaverse, many of which whom have never had traditional banking nor had interacted with crypto. The trojan horse was simple — this is a whole new generation of people who without thinking about it, been onboarded into crypto, and the future of finance.
GamifyClub arose as a solution to build on and expand on this growing new world of the Metaverse, in particular built on the Solana blockchain. The team is excited to present to you an overview of our ecosystem, and what drove us to build GamifyClub.
Market Overview & Trends
GameFi is a revolution that sits at the intersection of the future of gaming and decentralized finance. Play-to-earn games have brought a legitimate method to earning an income to the growing behemoth of the $175b global video games market. Games such a Axie Infinity have been the leading drivers of this revolution, with Axie alone bringing in total NFT sales of over $1b this year, and even leading video game developers such as Ubisoft have made moves to join the action.
What might be understated however, is the impact that play-to-earn games are having on the majority of players residing in lower & middle income countries around the world. South-East Asian countries such as Vietnam, Philippines & Indonesia are included in the 10 most unbanked countries in the world.
GameFi has therefore arisen as an unexpected yet crucial consequence of the play-to-earn boom. What has begun as video games, has morphed into a way for players to get familiar with the financial revolution happening in front of our eyes, by sidestepping traditional banking in the form of DeFi (decentralized finance). New players have now become new crypto users, and in turn, interacting with financial services through the fresh lens of crypto and DeFi. The possibilities are endless, and there is a distinct opportunity to provide services that these unbanked users have never before experienced, all outside traditional banking.
Blockchain based gaming has reached the mainstream in 2021, as players have flocked to these new gaming experiences. Whilst once considered clunky and expensive, the emergence of new chains and AAA-level games such as Axie and Star Atlas have proven that blockchain games are here to stay.
Play-To-Earn emerged as the driver of this growth and bootstrapping of the userbase for these games. Mutliplayer games rely on the network effect, with the more users increasing the overall value of the rewards within the game itself. Play-to-earn in particular offer ways for players to monetise their time — by playing the game and receiving rewards, and then completing the monetisation loop by ‘cashing them out’ in marketplaces and by other means.
There are over 2.7 billion gamers worldwide already, who are already familiar with the basic elements of these games, importantly items and other tradeable artefacts that exist within them. There are already many avenues where game developers and publishers have attempted to make this work, with examples including the Steam Marketplace or the ill-fated Diablo 2 Real Money Auction House. However the issue with these, has been that ultimately the IP and the items themselves remain completely and wholly owned by the game publishers themselves. You do not own these items, regardless of how much you’ve spent, they belong to the game companies and are at the whim of their terms and services — something that has been tested in court.
Blockchain games by comparison, allow players to take actual & real ownership of the assets they are provided with in game. This is important as digital ownership of these assets via NFT, get all the benefits of crypto (transparent, no double spending, secure) as well as the legal ramifications of asset ownership. Players can then monetize these assets whether it be via trading, renting or even putting them to work within the game, in order to further enrich themselves.
The Metaverse exists as one of late 2021’s most widely used buzzwords, reaching mainstream attention through experiences such as within Fortnite’s in-game concert events. With so much attention, this has brought about a lot of confusion for what is a relatively simple concept.
The Metaverse is essentially any persistent digital world, most likely found within video games, although increasingly will be found within social networks and VR spaces. These digital worlds contain a sense of continuity with their own rules, unburdened by the physical realm. Common examples include Fortnite, Roblox, Second Life or even, Facebook.
The rise of the Metaverse(s) into the mainstream has been certainly fuelled by a missing piece of the puzzle — crypto. Whilst existing Metaverse products often have an in-game economy, these often exist in walled-gardens with no interoperability with one another. Crypto and NFT’s provide the bridge that extends from one world to the next. This is a ground-breaking change and fuels the decentralisation of the Metaverse concept.
The Solana Metaverse
The Solana blockchain has proven itself as an attractive base for many game projects to build off of. Whilst Ethereum boasts the largest and most active smart-contract platform in terms of volume and transactions, games often have to rely on side-chains to get around the issues with very high fees, sluggish block times, and congestion. Axie Infinity for example uses Ronin which is their own Ethereum sidechain solution.
Solana’s benefits for play-to-earn game developers include:
- Low gas costs (particularly important for games, where there are a large amount of tx’s happening on chain)
- Fast block speeds (ensuring tx’s happen quickly and frequently)
- Strong dev community and support
- Other technical applications — on-chain clock, streaming of transactions without consensus (without impacting security), use of UDP, removing the mempool
These benefits have made Solana a particularly strong chain to be used for the infrastructure for play-to-earn games, which has resulted in high-profile and hyped additions to the Solana Metaverse.
Star Atlas is a Solana-based space MMO, promising an AAA-level gaming experience within it’s own Metaverse. The game is a grand strategy space game, where players will explore, fight for territory and dominate the economy. Players will also be able to mine resources in-game which can then be sold on marketplaces, with two primary currencies — ATLAS and POLIS (payment token and governance token respectively). Planets will be divided up into parcels which can be owned and traded, as well as allowing players to charge a land tax (similar to staking the coin). In-game items like ships and components can also be traded on a secondary NFT marketplace, completing the link between the Metaverse and the real world.
Aurory is a PvE and PvP gaming project on Solana with a play-to-earn mechanism and a focus on NFT’s. The game is a 2d animated side scroller with multiple modes where players earn NFT’s when defeating enemies in the PvE mode, which are then also usable in the multiplayer battle mode. The game will also include it’s own SPL token which will be generated from completing actions in the game such as completing quests, which will function as the ingame currency. NFT’s within the game are called Aurorians, to which there are 10,000, each of which are randomly generated and unique.
Project Seed is Solana-based Play-To-Earn MMORPG, that also includes a Game Studio, DEX, NFT Marketplace and Wallet. The game is entirely on-chain and includes action based combat, set in an expansive and persistent multiplayer world. All game assets are held on chain through NFT’s, alongside their own token SHILL as a tokenized form of experience when completing quests, defeating enemies or levelling up. Players who accumulate NFT’s can sell or rent them directly on the NFT marketplace. SHILL will also be used as a governance token , with users able to direct decisions regarding the overall game
GamifyClub is the all-in-one hub for the Solana Metaverse — supporting the growth of games & the potential of players.
A single platform to enhance your play-to-earn gaming experience: For players, guilds, investors & project owners. Your club for game finance.
Our ecosystem includes a suite of products that touch all aspects of the growing GameFi world, providing a wholistic solution that provides benefits to $GMFC token holders regardless of how they actually use the platform.
The concept of the Club is important, as GamifyClub users across all parts of the Metaverse converge in one single place, regardless of which game they are interested in. The long-term vision is to become the first place anyone visits when they want to get started as a player, investor, a guild or even as a game.
The GamifyClub Ecosystem
The ecosystem includes a suite of products that enhance play-to-earn gaming experiences as well as supporting the growth of games themselves. This ecosystem will grow over time, however is initially cantered around three core products:
- Metaverse Marketplace — Bringing the Steam marketplace to the Metaverse. Allows players & speculators to trade gaming NFT items in a deep liquidity poo, with buyers and sellers across different game titles, all in one place
- Guild Integrator — A purpose built control centre for guilds and those running scholarship programs. Players will be able to find new guilds across a number of games to join in action at minimal cost
- GameFi Launchpad — Get early access to new play-to-earn game launches, GameFi projects and loot drops!
Who is GamifyClub For
GamifyClub is built to service all participants in the growing Solana Metaverse, ensuring that there is one central place that will grow in value as more participants join. The audience of players and investors generated by GamifyClub will in turn, attract more games & guilds, which will then simultaneously attract more users, in a feedback loop. This network effect will ensure that the platform will continue to grow in value and allow further GameFi related services to be built on in the future.
- Participate in guilds to enhance your earning potential
- Tap into the liquidity of the marketplace to reap the spoils, to get a leg up over your opponents
- Find out about the hottest new games before they release
- Manage and administer your guilds using our guild management tools — no more spreadsheets!
- Attract new players to your guild via our inclusive community
- Support your players by scooping up the best items on the marketplace
- Be the first to support and take a slice of the hottest new play-to-earn games in the Solana Metaverse
- Speculate on the growth of in-game items on the marketplace
- Access an engaged audience of players, guilds & investors to give your project the greatest chances of success
Benefits of a Single Platform
Since there are 3 major products in the ecosystem, we anticipate a number of already launched or soon-to-launched competitors. Our primary benefit to users over each specialised competitor is that we are creating a network (the ‘Club’) that brings together all participants of the ecosystem. This has the benefit of ensuring that the growth of each part of the wide GameFi ecosystem, creates a network effect by increasing the value of the other parts. We are not only cross-game, but also cross-feature, meaning that a user only needs to be acquired once, to be up-sold across all 3 parts of the platform.
The initial ecosystem built will be broken into three main pillars that are complimentary in nature. Each product is distinct however the value of the ecosystem is greater than the sum of their parts.
The marketplace is designed to grow the whole Solana ecosystem for game tradable items. The overreaching goal for the GamifyClub Metaverse Marketplace is akin to the impact the Steam marketplace had to Steam games.
Games such as Axie have spent hours building and developing their own marketplace which could’ve been better spent on developing game features and other points of differentiation. Our goal is to provide this marketplace for all Solana based games so they can focus on their game rather than building marketplaces and ecosystems.
The marketplace will have the flexibility of releasing “drops” through both primary sales and then secondary sales. Users will be able to purchase the initial “drop” and then buy/sell their items from the game directly through the marketplace.
The Steam item marketplace for Solana — skins, items, codes, modifiers, you name it.
As more play-to-earn games launch, play-to-earn guild managers will struggle to keep up with management of users, scholars stats, earnings etc. Similar to services like Axie Management, we have built and are continuing to build automated management tools targeted at growing and scaling guilds.
As Gabby Dizon, co-founder of YGG has said — guilds will become bigger than games in the near future. Guilds hold the players, and guilds need to be powered with the correct tools to be able to scale and grow their community.
GamifyClub’s guild integrator provides these tools for guilds and managers so they can focus on building their community rather than creating tools.
Tools will be focused on scaling scholars, stats, dashboards, payouts and much more. Current games integrated include Axie Infinity and Star Atlas (in progress).
Games require funds to build, infact often they require a significant amount of funds compared to most crypto projects. Most existing launchpads are focused on generic projects and do not provide the dedicated community of gamers.
The GamifyClub Launchpad will provide a fair venue for gamers to participate and get early access to hot new games. This will have many benefits for game developers as well, as they will be able to simply and easily tap into an existing userbase of dedicated gamers from day one.
Incentivised through the GMFC token, holders will get early access to projects launching through the launchpad. To provide fair access to sales, there will be a standard three round process including a ‘guaranteed allocation’ phase for stakers, followed by an additional round for stakers (assuming the initial allocation is not completed) and only finally is open to the public. We believe this three round system gives GMFC holders the best advantage to get early access to new games launching into the Solana ecosystem.
Launchpad projects will also be integrated into our guild integrator, so games launching through GamifyClub will be able to scale from day 1.
Fees will be derived from all the platform products, however paid by different market participants:
- Marketplace — Transaction fees, % cut of the royalties
- Guild Integrator — Monthly fees paid by guild owners
- Launchpad — % of fees raised
Value Capture for $GMFC Holders
Token stakers (see below section for more info) receive a percentage of revenue generated across the platform, regardless of which product they are focused on. This means that there is a strong incentive to hold GMFC and become active participants in the ecosystem, resulting in a network effect being applied to the GMFC token value
Token Overview — $GMFC
GamifyClub will be releasing the GMFC token in the run-up to the product launch. This token will function primarily as a way to bootstrap the initial interest in the project and the product ecosystem itself.
The primary token utility will come from GMFC staking, which will entitle stakers to a % of all revenue generated from the platform, across all products. Other token utility will be specific to each product for example:
- Items sold on the marketplace both through primary and secondary will be charged a fee of 5% (similar to the Steam marketplace). This fee will be distributed back to token holders through the staking program
- Items may also be traded and listed using the GMFC token pair where there will be bonus/discounts applied for purchasing with GMFC
- Monthly management fees paid by guild managers will be denominated in GMFC
- Games wishing to integrate their game with GamifyClub will be charged an integration fee denominated in GMFC
- There will be an initial fee denominated in GMFC. This fee will be burned making the GMFC token a deflationary token.
- Users will be able to vote on which projects proceed to pool status via the permissionless pool system. This puts the power of which pools go live into the community hands
- Users will also need to stake GMFC to be eligible for allocation in the three round pools
As discussed above in the Revenue Model the value from the fee split is shared to stakers from all three product pillars. By integrating token utility into all three products and then allowing GMFC stakers to benefit from this usage, we intend to leverage the network effect — causing the value of GMFC to increase exponentially as more users join the platform, and simultaneously also ensures an exponential increase in value of the services provided.
Token distribution has been constructed to balance the needs of project funding and initial bootstrapping with the long-term sustainability of the project.
In doing so, GamifyClub have allocated a large portion of the overall supply toward Community Incentives. These community incentives will be utilised to incentivise behaviours that are positive toward the ecosystem, for example ‘marketplace mining’ where tokens are distributed on the basis of buy/sell volume.
- Community Sale — 5.5m (across various funding rounds including an IDO)
- Community Incentives — 8.2m
- Treasury — 3.0m
- Team — 3.0m
- Initial Liquidity — 0.3m
Vesting will be applied to all token distribution schedules to ensure a smooth release of supply over the first 3 years of the project.
Further details as to how to get involved in the early-stages of GamifyClub will be provided shortly. At least one sale round will be conducted on Solana Launchpad Intersola. Stay tuned for more details.
In addition, to celebrate the pending community sale for GamifyClub, Intersola will be supporting the first GamifyClub Community Airdrop. Intersola stakers will be the first to be eligible to join in the action during October. We look forward to sharing these details very shortly.
The initial roadmap and product release schedule is slated to be complete in Q2 2022. At this stage we expect the ecosystem to be fully functioning across the three main pillars, where development work will shift to providing further services to enhance the user experience of players & guilds. The long-term vision for GamifyClub is to continue to explore providing additional DeFi products to the userbase outside of purely play-to-earn gaming, particularly as these players begin to shift their focus to managing their resulting income.
GamifyClub is the all-in-one hub for the Solana Metaverse — supporting the growth of games & the potential of players. A single platform to enhance your play-to-earn gaming experience: For players, guilds, investors & project owners. Your club for game finance.